James Bond star Daniel Craig UNRECOGNIZABLE as he shows off longer hair, grandpa glasses and sweater in a Loewe’s latest campaign as he send fans wild

Actor Daniel Craig is embodying a whole new look in a Loewe’s latest campaign. His blond locks are longer as he adorned a variety of chunky sweaters and a leather jacket in a few shots

Daniel Craig is looking a little bit different these days.

The actor looked a far-cry from his James Bond days in the Loewe FW24 global campaign, as he showcased their new fall collection.

Brand ambassador and actress Greta Lee also stars in the global campaign separately. In the simple shots for the luxury fashion house, his signature crew cut style hair is longer coming down to his ears in a side bang.

The series of photos were shot by David Sims and according to the press release, the photos lack props so that “the photographic gaze focuses on the subjects and what they are wearing as an extension of who they are and how they want to be perceived.”

In one of the shots, the No Time to Die star, is looking straight on at the camera with his baby blues clouded by yellow tinted vintage-looking shades. He is seen wearing a colorful knit sweater, olive pants and a brown belt.

There’s a second photo that has Daniel cladded in another grandpa-like sweater, which featured green, black and brown patterns. Another photo, saw the 56-year-old wearing a light blue button-down shirt that complemented his eyes with multicolored patterned drawstring bottoms.

The last shot has Daniel looking much more familiarly cool in a black leather jacket over a black shirt and tan trousers.