Annie Stowe Shares Experience : Kansas City Woman’s Donna Kelce Mug Sells Like Wildfire, Assisting in Paying Off Student Lunch Debt.

A Kansas City woman’s simple idea has snowballed into a big windfall that is helping pay off student lunch debt in her area.

Annie Stowe created a mug in honor of football’s favorite mom, Donna Kelce, back in October.It had a simple saying: “It’s Mama Kelce’s world and we’re all just living in it.” Later she created another mug showing the mother of Travis and Jason Kelce in the form of an emoticon and the recipe to her famous chocolate chip cookies.

Stowe experienced modest sales up until last week, when a local news station caught wind of Mama Kelce’s Cookies Mug and wrote the story behind the unique product. The story then blew up across the country, with national outlets like People and The New York Post writing about the mug.

The frenzy came with hundreds of new customers, eager to snatch up the $19.99 mug for themselves. Stowe was able to pull in $14,365, which she is using to pay off the lunch debt of students in her area, all with Mama Kelce’s own blessing (and an exciting email exchange).

“For a little company like mine to be able to give back over $10,000 to student lunches here in Kansas City − that’s a big deal,” Stowe recently told.

Now, she has sold out of the cookie mugs. “It’s been a crazy ride,” she said.

“I could give $5 from every mug sold to help pay off school lunches. And she just wrote back, ‘Yes, let’s do it,’” Stowe said. Stowe designed and released the mugs that same month, making $2,000 during the mug’s two-week run.

Stowe first began paying off student lunch debt by selling yard signs celebrating the Kansas City Chiefs making the playoffs last year.

“What I was thinking at the time was, ‘What is a cause close to my heart?’” Stowe said, thinking of her hard-working mother who packed chips at Frito Lay to put food on the table.