New data from Barclays reveals that Taylor Swift’s highly anticipated Eras Tour is predicted to provide a £997m1 boost to the UK economy, with Swifties forking out £848 on average to see their idol at one of the 15 UK tour dates.

The Swiftonomics report shows that spending by The Lucky Ones attending a tour date is expected to be more than 12 times the average cost of a UK night out (£67)2, more than twice the amount spent attending UK-based weddings (£398)3, and even higher than the cost of a UK-based stag or hen do (£779)4.
Brits never go out of Style

After tickets, fans will spend the most on accommodation (£121), with other notable costs including travel (£111) and clothing for the big event (£56), with almost a fifth (18 per cent) buying a new outfit especially for the concert.

Meanwhile, £79 is expected to be spent on official merchandise at the tour stops in London, Liverpool, Edinburgh and Cardiff, as well as £59 on a pre-concert meal, boosting sales at restaurants near the tour’s venues.
Adding up the total spending for Brits on the UK leg alone – that’s 1.2 million tickets over 15 nights and four stadiums at capacity, with merchandise, outfits, food, accommodation, travel and more – the Eras Tour is expected to bring in almost £1 billion (£997m) to the UK’s experience economy.
Fans splash out on Bejeweled VIP tickets
The average amount spent on an Eras Tour ticket is £206, yet for 14 per cent of fans, including those who purchased VIP ticket packages with premium seating and exclusive merchandise, the total exceeds £400.

The new figures come after Barclays Consumer Spend data revealed a surge in consumer spending during the pre-release window for the Eras Tour last July – with entertainment jumping 15.8 per cent compared to July 2022. Across the whole of 2023, the entertainment sector (up 7.5 per cent) was also boosted by the release of ticket sales for major events including the Eurovision Song Contest and Beyoncé’s ‘Renaissance’ tour, with spending on live shows and concerts up 8.6 per cent year-on-year overall.
So Long, London – UK Swifties prepared to travel far and wide
One in four (26 per cent) Fearless fans say they had to or will have to travel to a different city in order to attend the Eras Tour, while one in five (19 per cent) intend to see Swift perform in mainland Europe instead of the UK – possibly due to ticket availability, cheaper travel and accommodation costs, or simply so that they can combine the concert with holiday or city break.